It has now been two years since Temu launched in Europe, and calling it a success would be entirely accurate. The platform has already overtaken Amazon as the number one marketplace in Denmark and is rapidly climbing to the top three in other countries. However, Temu still carries a stigma [...]
I remember as a kid in the late 80s and early 90s, there was a trend among teenagers in the UK. Long before e-commerce, there was home shopping. Nearly every home had a catalogue delivered twice a year—one for summer and one for winter—where you could buy clothes and pay [...]
Recent data from EHI and ECDB’s “E-Commerce Market Germany 2024” report indicates a potential turnaround in Germany’s online retail sector. After experiencing a decline in 2022, the industry appears to be stabilizing, with projections suggesting a return to growth in the near future. Key Findings: Market Performance: 2023: Net sales [...]
Each year, it’s always interesting to see which countries top the lists for categories like: “Best country in Europe to work in” “Top country to create a startup” “Best country for a lifestyle change” It’s usually the same countries that dominate these lists in Europe—Scandinavia (Norway, Denmark, Finland, Sweden). But, [...]
Let’s face it, Search Engine Marketing (SEM) isn’t what it used to be. Facebook’s appeal for advertisers is waning due to constant privacy changes. Instagram has become oversaturated with ads, and user growth has slowed. TikTok is undoubtedly a powerful platform, but cracking its algorithm requires a Spielberg-level production budget. [...]
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