Has the bubble finally burst of “fast fahsion?” Once worth £5bn, Asos dropped out of the FTSE 250 this week and other brands face sharp competition in a tough market The past decade the world of fashion has changed immensely from a consumer perspective. The past ten years has seen [...]
Europe’s Online Fashion Sales: Diverging Paths from 2023 to 2025 A comparison of online fashion sales trends across four key European markets reveals notable contrasts in momentum and consumer behaviour: SwitzerlandAfter modest +2% growth in 2023, the Swiss market declined sharply by –7% in 2024. A further –2% contraction is [...]
I was walking through a local shopping centre in Sweden last month and came across a clothing swap. I’d never seen one before, so I was intrigued to learn more. The idea is simple: you bring one item and exchange it for another. Once I started talking to the organiser, [...]
It has now been two years since Temu launched in Europe, and calling it a success would be entirely accurate. The platform has already overtaken Amazon as the number one marketplace in Denmark and is rapidly climbing to the top three in other countries. However, Temu still carries a stigma [...]
I remember as a kid in the late 80s and early 90s, there was a trend among teenagers in the UK. Long before e-commerce, there was home shopping. Nearly every home had a catalogue delivered twice a year—one for summer and one for winter—where you could buy clothes and pay [...]
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