I was walking through a local shopping centre in Sweden last month and came across a clothing swap. I’d never seen one before, so I was intrigued to learn more. The idea is simple: you bring one item and exchange it for another. Once I started talking to the organiser, [...]
AEO vs. SEO: Are You Ready for the Next Search Revolution? The search world is not all about ranking on a page anymore. While Search Engine Optimization (SEO) has been the foundation of digital presence, an emerging player is fundamentally rewriting the way users discover information: Answer Engine Optimization (AEO). [...]
This is interesting news. Looks like a Brexit Reboot (v1.1). Historic moment today as the UK and EU leaders met at Lancaster House in London for the first-ever UK-EU summit to sign a significant post-Brexit “reset” deal. Described by Sir Keir Starmer as marking a “new era” in the relationship, [...]
When it comes to second markets most countries have their “Go to platform”. Example USA has Craigslist, UK has Gumtree, Sweden Blocket etc. The past five years though has seen an explosion of second hand markets apps, especially within clothing (Plock, Vinted etc). So it is interesting to read that [...]
Okay, here’s that rundown on Shein and Temu, but more from my perspective on what I’m seeing and what I think is going on: So, I’ve been keeping an eye on these e-commerce giants, Shein and Temu, and it seems pretty clear they’re making a big push into Europe. It [...]
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