So the FTC in America has made a big rule on fake reviews and AI created tesimonials. From yesterday The Federal Trade Commission voted unanimously to ban marketers from using fake reviews, such as those generated with AI technology, and other misleading advertising practices. The ban also forbids marketers from [...]
Somebody recently approached me on LinkedIn asking for advice on starting a career in E-Commerce in Sweden. I was more than happy to provide advice, guidance, and support. People often hear that the job market in Scandinavia is thriving and that it’s the “Start-Up Mecca.” I have to disagree. The [...]
I was listening to an interesting news podcast the other morning about the levels of tourism in Scandinavia since the COVID-19 pandemic. In some areas, tourism has dropped by almost 15%. Research found that the reasons behind this were mainly due to the majority of shops, bars, and restaurants only [...]
The past week revealed the top 5 online marketplaces worldwide. For the first time, both Temu and TikTok have overtaken Walmart to be 3rd and 4th behind Amazon and eBay. The rise of Temu is not hard to understand. Much like Wish and Shein, it offers low-cost products. However, the [...]
Primark has always been a bit of a fascination for me. While they are not present in Sweden, they are in nearly every city in the UK and are expanding across Europe. Primark ranks third in clothes sales in Europe, behind Zara and H&M. What puzzles me most about Primark [...]
