Är B2B2C slutet för B2B?

Very Interesting Article on how E-Commerce in 2025 is shifting from B2C to B2B2C

The e-commerce landscape is evolving, and a fascinating shift is underway—from the traditional B2C model to a hybrid B2B2C approach. According to a recent article from STAT Times, this transformation is reshaping supply chains and creating new opportunities for businesses.

Take Dimerco, a global logistics provider, as an example. They’ve observed that companies are increasingly integrating B2B and B2C strategies to streamline operations and enhance customer experiences. In this B2B2C model, businesses sell to intermediaries (B2B) who then deliver directly to end consumers (B2C), blending efficiency with personalization.

What’s driving this shift? The rise of digital platforms, growing demand for faster delivery, and the need for scalable solutions in a competitive market. For logistics and air cargo industries, this means adapting to more complex supply chains while optimizing for speed and cost.

This trend signals a broader rethink of how we approach commerce—collaboration across the value chain is becoming key. Curious to hear your thoughts: How do you see this B2B2C model impacting your industry?

Full article here

#Ecommerce #SupplyChain #Logistics #B2B2C #Innovation