Temu aims for 80% of orders handled from European Warehouses.

It has now been two years since Temu launched in Europe, and calling it a success would be entirely accurate. The platform has already overtaken Amazon as the number one marketplace in Denmark and is rapidly climbing to the top three in other countries.

However, Temu still carries a stigma for many. Some perceive its products as cheap, mass-produced items from Chinese warehouses with cramped and crowded working conditions. Yet, after two years, perceptions are shifting quickly.

Temu has recently begun utilizing local warehouses in Europe, with the goal of handling 80% of all orders from these facilities in the future. This move aims to deliver a “Fast Commerce” experience for its growing customer base.

Last year, Temu invited European sellers to join the platform. Initially, these sellers were responsible for managing their own logistics. However, as of last month, products from both Chinese and European sellers are now being distributed from local warehouses.

This service is currently available in Germany, France, Spain, the Netherlands, and Italy.

Nevertheless, the marketplace faces challenges. Last week, European market authorities announced that a majority of products from Chinese platforms, including Temu, do not comply with European regulations. As Temu continues to expand, addressing this issue will likely remain a pressing concern.